Sunday, September 9, 2007

Too Many Choices

I hate running out of toothpaste.

Toothpaste is one of the product categories where there is an excessive number of choices. Do you want the tartar control, plaque control, bad-breath control, whitening formula, anti-cavity formula, oxygenating (I don't know what it does), or everything (now called total control)? Peppermint, spearmint, wintergreen, wintermint, clean mint, fresh mint, vanilla mint, or cinnamon (yes, they have it)? Paste, gel, or drops? Regular, large, value, family, or extra-value (aka, toothpaste forever) size? Colgate, Aim, Aquafresh, Crest, Ultrabrite, Listerine, or one of the smaller brands (like Tom's of Maine or Nature's Gate)?

Laundry detergent is another product with too many choices.

The grocery store only carries one product where I like the increased number of choices: beer. :-)

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